Essentials of Retailing (Mcgraw Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0256163480
ISBN 13
9780256163483
Category
Unknown
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Publication Year
1996
Publisher
Pages
466
Description
Looking at the practical foundations of retailing in the 1990s, this text describes and illustrates the various strategies retailers use. It also outlines the factors that should be considered in choosing a strategy, and considers strategic principles. Attention is paid to growing areas of retailing, such as category specialists, warehouse clubs, home improvement centres, mail order, off-price retailers and factory outlets. The opening chapter provides an overview of the retail framework, around which the text is organized. - from Amzon
Number of Copies
1
