Strategic Marketing Management Cases (The Irwin Series in Marketing)

Type

Book

Authors

David W. Cravens

Charles W. Lamb

ISBN 10

0256105316

ISBN 13

9780256105315

Tags

Management & Leadership, Advertising, Marketing

Description

"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies. - from Amzon

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