Principles of Marketing (7th Edition)

Type

Book

Authors

Philip Kotler

Gary Armstrong

ISBN 10

0131902083

ISBN 13

9780131902084

Tags

Management & Leadership, Advertising, Marketing

Description

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses. - from Amzon

Number of Copies