Marketing Masters

Type

Book

Authors

American Marketing Association

ISBN 10

0877572194

ISBN 13

9780877572190

Tags

Economics, Management, Marketing

Description

This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past. - from Amzon

Number of Copies